OUTPUT BELFAST DAYTIME CONFERENCE
THURSDAY 21st FEBRUARY

AT THE MAC & OH YEAH MUSIC CENTRE

Pre-conference registration is now closed. There will be limited sign up on the day at The Mac.


11;30-12.30
MUSIC PLACEMENT IN DERRY GIRLS AND YOUNG OFFENDERS THE FACTORY 6TH FLOOR-THE MAC
PITCHING YOUR BAND TO LIVE AGENTS DOWNSTAIRS AT THE MAC
HOW TO MAKE A COMPELLING PODCAST THE WORKS 4TH FLOOR-THE MAC
PRS FOUNDATION AND ARTS COUNCIL NI PRESENT - MOMENTUM AND INTERNATIONAL SHOWCASE FUND WORKSHOP OH YEAH, GROUND FLOOR
CMU PRESENT - GET PAID AS WELL AS PLAYED THE DEN 6TH FLOOR-THE MAC
TUNECORE PRESENT THE SELF-RELEASING ARTIST TOOLKIT THE HUB 4TH FLOOR-THE MAC
ABELTON LIVE WORKSHOP THE CRUSH FIRST FLOOR THE MAC


12.40-1.20
SENTRIC MUSIC PRESENT - WFT IS PUBLISHING? DOWNSTAIRS AT THE MAC
HOW TO TRANSLATE A LEGAL CONTRACT INTO ENGLISH THE HUB 4TH FLOOR-THE MAC
AVA FESTIVAL EMERGING TALENT PROGRAMME LAUNCH THE FACTORY 6TH FLOOR-THE MAC
THE FINAL DAYS OF EMI - SELLING THE PIG. BOOK READING AND Q AND A THE WORKS 4TH FLOOR-THE MAC
TURNING FOLLOWERS INTO FANS OH YEAH, GROUND FLOOR
DISPELLING THE MYTHS OF FUNDING THE DEN 6TH FLOOR-THE MAC

1.30-2.30
HOW TO CRACK WALES THE WORKS 4TH FLOOR-THE MAC
FACEBOOK AND INSTAGRAM ADVERTISING - CRACK THE ALGORITHM - MAXIMISE THE RETURN DOWNSTAIRS AT THE MAC
BUILDING YOUR PERFECT TEAM IN ROCK AND METAL THE HUB 4TH FLOOR-THE MAC
GET IN THE VAN! CAREERS IN THE LIVE SECTOR OH YEAH, GROUND FLOOR
INDIE PR VS D.I.Y. PR PAY TO (GET) PLAYED? THE FACTORY 6TH FLOOR-THE MAC
CMU PRESENT - MUSIC INDUSTRY SPEED BRIEFING - SECONDARY TICKETING – THE STORY SO FAR THE DEN 6TH FLOOR-THE MAC
ABELTON LIVE WORKSHOP THE CRUSH FIRST FLOOR THE MAC

2.45-3.45
HOW TO CRACK SCOTLAND THE DEN 6TH FLOOR-THE MAC
IMRO PRESENT HOW TO WRITE A RADIO HIT OH YEAH, GROUND FLOOR
FOLK AND TRADITIONAL MUSIC IN 2019 - TRACKS, TRENDS AND THE MAINSTREAM THE WORKS 4TH FLOOR-THE MAC
MUSIC SUPERVISORS, MUSIC COMPOSERS AND THE FIGHT FOR MUSIC IN FILM AND TELEVISION DOWNSTAIRS AT THE MAC
CMU PRESENT - MAPPING THE MUSIC ECO-SYSTEM IN NORTHERN IRELAND THE HUB 4TH FLOOR-THE MAC
DITTO MUSIC PRESENT PLAYLISTING IN STREAMING - THE COMPLETE GUIDE THE FACTORY 6TH FLOOR-THE MAC
ABELTON LIVE WORKSHOP THE CRUSH FIRST FLOOR THE MAC




MORE INFO

(click session title for more info)

10am-11:15am
Opening Keynote speeches. Music industry trends in 2019



Crispin Hunt (Chairman BASCA)
Fiona McGugan (General Manager - Music Managers Forum)
Oisin Lunny (Networking at the Speed of Light)



11:30am-12:30pm

Music placement in Derry Girls and Young Offenders Meet the music supervisors responsible for the two biggest Irish comedy shows for the last decade, and find out how to pitch music to them.

Speakers Zoë ELLEN Bryant (Derry Girls Music Supervisor), Dina Coughlan (Young Offenders Music Supervisor), Mark Gordon (Score Draw Music)

Pitching your band to live agents What are the stats that work? Blog love, streaming stats, band management, gigs played? Hear from key gatekeepers how to crack conversations with agents.

Speakers Mark Meharry (CEO Music Glue), Matthew Bartlett (Midnight Mango Agency - clients include The Wood Burning Savages), Steve Farris (13 Artists - agency represents Jealous of the Birds), Joe Dougan (Belsonic Festival booker), Kaptin Barrett (Boomtown Festival), Stephen Curran (MCD Promotions) and Jim Mawdsley (Chair - Association for Independent Festivals)

How to make a compelling podcast
(THIS TALK IS FULLY REGISTERED)
Content, presenters, format, marketing and a healthy dose of luck? This panel will reveal all.

Speakers Dave Hanratty (No Encore Podcast), Mick McCullagh (Mad Notions/The Also-Rans Podcast), Brian Coney (The Thin Air) and Remfry Dedman (Riot Act Podcast/The Independent rock critic)

moderator Peter Worth

PRS Foundation and Arts Council NI present - Momentum and International Showcase Fund workshop Northern Irish artists can now apply for the Momentum Fund and the ISF fund from PRS Foundation. This session will look at previous successful applications and how to best submit an application to the opportunities.

Speakers Bhavesh Patel (PRS Foundation), Davy Wales (PPL staff member and PRS Foundation Assessor), Roe (artist), Julian Deane (artist manager - Raygun Music), Liam Craig (manager - Roe) and Joanne Wright (Arts Council NI)

CMU Present - Get Paid As Well As Played (aka Top Five Reasons You Don’t Get Paid)
(THIS TALK IS FULLY REGISTERED)
Are you getting paid every single time your songs and recordings are played? Probably not. CMU's Chris Cooke talks you through the top five reasons why you are missing out on income. He'll then discuss what you can do now to make more royalties flow in your general direction and how the music industry at large can ensure a fairer deal for music makers.

Speakers Chris Cooke (Complete Music Update), Lucie Caswell (Featured Artist Coalition), Crispin hunt (BASCA) and Fiona McGugan (Music Managers Forum)

Tunecore present the self-releasing artist toolkit
(THIS TALK IS FULLY REGISTERED)
How to best use the service to upload, stream and collect royalties on your music.

Speaker Nathan Barley Phillips (Tunecore)

AbLeton Live workshop Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.

12:40pm-1:20pm
Brown bag lunch sessions



Sentric Music Present - WTF is publishing? Publishing can be a confusing world for emerging artists. Who has the time and energy to think about intellectual property when there’s a middle eight to perfect?! In this talk by independent publisher Sentric Music’s Chris McIntosh, will go through the basics of just what publishing is, why it’s an utterly vital income stream for emerging musicians and what they can do to make sure they’re getting every single £, € and $ that they are owed.

Speaker Chris McIntosh (Sentric Music)



Turning followers into Fans 
(THIS TALK IS FULLY REGISTERED)
Fashion and music have always been closely linked. Find out how a street wear brand formed in Northern Ireland plans on “Rewriting Homelessness” through telling stories of those most in need and challenging their fans to join the movement. Having sold into over 115 cities since it’s inception two years ago Outsidein has grown from strength to strength with their unwavering belief that collectively we can achieve a common goal. As fashion mirrors music the synergies between the two industries are incredibly well suited. Come find out how to turn casual listeners into your biggest advocates.

speaker David johnston (outsideIn Founder)

How to translate a legal contract into English Contracts are designed to intimidate artists. This session will equip you to cut through the key legal phrases and signpost areas in contracts where negotiation can be key to better rights and more money.

Robert Horsfall (sound advice)

AVA Festival Emerging Talent Programme launch AVA are bringing back their highly anticipated emerging talent programmes, to unearth the next DJ, Producer & Visual Artist, offering a platform for the selected three at the festival in June and beyond, via a record deal, a radio show and more.

Named by the Irish Times, as 'Ireland's most innovative Electronic Music & Arts Festival', AVA have been running the programmes for 5 years now, growing it into one of the most important emerging talent programmes.

The team will be running a 1-hour workshop to give you the full insight and answer any questions you may have, before opening the submissions.

Speaker Emmett Costello (AVA Conference)

The Final Days Of EMI - Selling the Pig. Book reading and Q and A Published on 7th February by Omnibus Press, The Final Days Of EMI tells the inside story of why one of the most iconic British music companies found itself in the middle of a disastrous takeover deal and how its end bore witness to its rivals gleefully fighting over the spoils.

Speaker Eamonn Forde (Author The Final Days of EMI and journalist for Music Ally, Q, The Guardian, The Big Issue, IQ, The BBC, The Times, The Music Network and more)

Moderator Phil Nelson (Manager Duke Special)


Dispelling The Myths Of Funding
(THIS TALK IS FULLY REGISTERED)
Join Help Musicians UK’s Creative Programme Officer, Joe Dahner, with a panel of funders and successful fund applicants as we navigate the world of funding, discussing the do’s and don’ts, the wills and won’ts of applying for and obtaining funding as part of developing a successful career in music.


1:30pm-2:30pm

How to crack Wales Who are the key players, tastemakers, influencers and agents in Wales? What blogs, festivals, radio stations, labels, showcases should emerging artists pitch to? This essential briefing will explain the landscape and entrance points.

Speakers Andy Jones (Focus Wales), Jo Southerd (Producer BBC Radio Wales), Gruff Owen (Director Libertino Records) and Liz Hunt (Wales Goes Pop and The Moon Venue, Cardiff)

Moderator Aaron Casey 



Facebook and instagram advertising - crack the algorithm - maximise the return
(THIS TALK IS FULLY REGISTERED)
The session will be based around best practises in marketing and strategy to drive revenue for an artist across Facebook and Instagram. Some key concepts we’ll be exploring will include fan segmentation, re-marketing, content strategy, and how this scales for both emerging and established artists. 

Speaker Rob Nancollas (Motive Unknown)

Building your perfect team in rock and metal Great band? Tick. Management? Nope. Amazing agent? Can’t find one. Credible PR? Not a chance. How do you build a team in rock and metal? What order do you do it in? How do you pitch to the industry? This panel reveals all.

Speakers Simon Glacken (PR Anathema/Paradise Lost), Megan Burns (Tone Mgmt), Tony Boden (agent CKY/Rolo Tomassi) and Serena Cherry (Svalbard)

Get in the van! Careers in the live sector From tour management to guitar tech. From front of house engineer to roadie. This panel of globally-recognised Irish professionals will lay out their careers to date and show how to make a start in developing a career in same.

Speakers Leif Bodnarchuk (Guitar tech Ash and formally same to Leonard Cohen), Lee McMahon (F.O.H. engineer Pale Waves), Lee Mitchell (former TM Foy Vance) and Alistair McMillan (Monitor engineer U2)

Indie PR vs D.I.Y. PR Pay to (get) played?
(THIS TALK IS FULLY REGISTERED)
It’s one of the hardest decisions a band or songwriter can make - send their own music direct to radio, press and blogs or employ a PR to do same. What’s the right pathway? This panel discusses self-PR versus engaging with indie PR companies from perspective of artist, PR, and press.

Speakers John Glennon (Jawdropper PR), Shauna Tohill (Rews-artist), Lyndon Stephens (Champion Sound Mgmt), Jeff Robinson (Irish PR to The 1975 and more), niall byrne (nialler9) and Brian Coney (The Thin Air)

CMU Present - Music Industry Speed Briefing - Secondary Ticketing – The Story So Far
(THIS TALK IS FULLY REGISTERED)

This speed briefing reviews the growth of the secondary ticketing sector over the last fifteen years and efforts by politicians and the music industry to regulate the resale of tickets for profit. It looks at the UK in-depth and also considers the approaches taken in France, Italy, US, Canada and Australia. 

Speaker Chris Cooke (CMU)

AbLEton Live workshop
(THIS SESSION IS FULLY REGISTERED)
Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.



2:45pm-3:45pm

How to crack Scotland
(THIS TALK IS FULLY REGISTERED)
Who are the key players, tastemakers, influencers and agents in Scotland? What blogs, festivals, radio stations, labels, showcases should emerging artists pitch to. This essential briefing will explain the landscape and entrance points.

Speakers Vic Galloway (BBC Introducing), Caroline Campbell (Belladrum Festival/Ironworks Venue), Joe McAlinden (ex Teenage Fanclub/Superstar) and Alex Smith (Xpo North Conference)

IMRO present - How to write a radio hit
(THIS TALK IS FULLY REGISTERED)
Can a songwriter, co-writer or band sit down and write a stone-cold classic radio hit? In 2019 what do stations and playlists want from singles? How do you craft the perfect topline, the ear worm lyric and the undeniable production of a hit song? Listen from people whose track-record in this landscape is platinum-plated.

Speakers Ali Tennant (co-writer and vocal producer for Jessie J and David Guetta), Charlie Arme (manager for Ella Eyre, publishing catalogue includes Kygo’s ‘Stole The Show’ -1.5 billion streams on Spotify), Cormac Neeson (The Answer), Josh Wilkinson (Co-write for One Direction, 5 Seconds of Summer, The Wanted and McBusted)

Folk and traditional music in 2019 - tracks, trends and the mainstream Folk music continues to beat a pathway towards the mainstream - from national awards to festivals to bands whose repertoire is no longer seen as being part of a fringe genre. What does this mean for the sector? What are the opportunities? Is crossing over selling out or is it opening new audiences to this genre?

Speakers Jarlath Henderson (award-winning folk musician), Tim Chipping (River Lea Records/FRoots Magazine), Brian Ó hEadhra (musician and Gaelic Arts and Culture Adviser with Bòrd na Gàidhlig), Nicola Kearey (From Here Records/Stick in the Wheel band/English Folk Field Recordings project)

Music supervisors, music composers and the fight for music in film and television For new bands, composers and songwriters what is the best pathway to place music in films, television and advertising? Composing music? Or having your band music placed by a supervisor? This unmissable session will lay out both pathways for discussion.

Speakers Joe Spicer (Channel 4 Music Supervisor), Oisin Lunny (award-winning composer), Simon Pursehouse (Sentric Music), Amine Ramer (LA-based music supervisor), Christian Henson (Composer/Founder Spitfire Audio) and Mark Gordon (Score Draw Music)

CMU Present - Mapping the music eco-system in Northern Ireland
(THIS TALK IS FULLY REGISTERED)
Many reports have been written looking at the infrastructure of a Music City. Never however has a region’s music infrastructure been fully mapped and joined together to see how the music scene works, and where gaps and needs are in terms of skills, jobs and investment. This session will discuss the work undertaken to map N Ireland (in association with Help Musicians NI).

Speakers Chris Cooke (CMU) and Phil Nelson (manager Duke Special and music consultant)




Ditto Music present Playlisting in streaming - the complete guide Joe Mason and Mike Murphy from Ditto Music will be leading a discussion on how to distribute your music across the online stores (Spotify, iTunes, Apple Music, etc). Working as Artist and Label Service managers Joe and Mike work with a range of artists promoting their music across the digital platforms. In this discussion they will cover all areas of digital distribution from the best ways to use the platforms as artists (Spotify For Artists), how best to promote yourself as artists on the digital platforms, and pitching for editorial support on the stores such as playlists. 

Speakers Joe Mason and Mike Murphy (Artist and Label Service Managers Ditto Music)

AbLEton Live workshop Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.

4pm-5pm
Closing Keynote



The Boat that Rocked - Public Service Broadcasting and the White Star Liner EP

First performed as a part of BBC 6 Music’s Titanic slipway concert, this Q and A will unpack the full story of Public Service Broadcasting’s extraordinary suite of music on The Titanic - the White Star Liner EP. With archive, clips and movies the band’s J Willgoose will unpack how they approached the commission, what the music was meant to say, and the processes involved in creating and then performing the repertoire based around the globally iconic ship’s fateful voyage.

Speaker J Willgoose Esq (Public Service Broadcasting), Roisin Dwyer (Commissioning Editor Hot Press magazine)