OUTPUT BELFAST DAYTIME CONFERENCE

(click session title for more info)

10am-11:15am
Opening Keynote speeches. Music industry trends in 2019

Crispin Hunt (Chairman BASCA)
Fiona McGugan (General Manager - Music Managers Forum)
Oisin Lunny (Networking at the Speed of Light)

11:30am-12:30pm

Music placement in Derry Girls and Young Offenders Meet the music supervisors responsible for the two biggest Irish comedy shows for the last decade, and find out how to pitch music to them.

Speakers Zoë Bryant (Derry Girls Music Supervisor), Dina Coughlan (Young Offenders Music Supervisor), Mark Gordon (Score Draw Music)

Pitching your band to live agents What are the stats that work? Blog love, streaming stats, band management, gigs played? Hear from key gatekeepers how to crack conversations with agents.

Speakers Mark Meharry (CEO Music Glue), Matthew Bartlett (Midnight Mango Agency - clients include The Wood Burning Savages), Steve Farris (13 Artists - agency represents Jealous of the Birds), Joe Dougan (Belsonic Festival booker), Kaptin Barrett (Boomtown Festival), Stephen Curran (MCD Promotions) and Jim Mawdsley (Chair - Association for Independent Festivals)

How to make a compelling podcast Content, presenters, format, marketing and a healthy dose of luck? This panel will reveal all.

Speakers Dave Hanratty (No Encore Podcast), Mick McCullagh (Mad Notions/The Also-Rans Podcast), Brian Coney (The Thin Air) and Remfry Dedman (Riot Act Podcast/The Independent rock critic)

PRS Foundation and Arts Council NI present - Momentum and International Showcase Fund workshop Northern Irish artists can now apply for the Momentum Fund and the ISF fund from PRS Foundation. This session will look at previous successful applications and how to best submit an application to the opportunities.

Speakers Bhavesh Patel (PRS Foundation), Davy Wales (PPL staff member and PRS Foundation Assessor), Roe (artist), Julian Deane (artist manager - Raygun Music), Liam Craig (manager - Roe) and Joanne Wright (Arts Council NI)

CMU Present - Get Paid As Well As Played (aka Top Five Reasons You Don’t Get Paid) Are you getting paid every single time your songs and recordings are played? Probably not. CMU's Chris Cooke talks you through the top five reasons why you are missing out on income. He'll then discuss what you can do now to make more royalties flow in your general direction and how the music industry at large can ensure a fairer deal for music makers.

Speakers Chris Cooke (Complete Music Update) and Lucie Caswell (Featured Artist Coalition)

Tunecore present the self-releasing artist toolkit How to best use the service to upload, stream and collect royalties on your music.

Speaker Nathan Barley Phillips (Tunecore)

AbLeton Live workshop Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.

12:40pm-1:20pm
Brown bag lunch sessions

Sentric Music Present - WFT is publishing? Publishing can be a confusing world for emerging artists. Who has the time and energy to think about intellectual property when there’s a middle eight to perfect?! In this talk by independent publisher Sentric Music’s Chris McIntosh, will go through the basics of just what publishing is, why it’s an utterly vital income stream for emerging musicians and what they can do to make sure they’re getting every single £, € and $ that they are owed.

Speaker Chris McIntosh (Sentric Music)

Turning followers into Fans Fashion and music have always been closely linked. Find out how a street wear brand formed in Northern Ireland plans on “Rewriting Homelessness” through telling stories of those most in need and challenging their fans to join the movement. Having sold into over 115 cities since it’s inception two years ago Outsidein has grown from strength to strength with their unwavering belief that collectively we can achieve a common goal. As fashion mirrors music the synergies between the two industries are incredibly well suited. Come find out how to turn casual listeners into your biggest advocates.

speaker David johnston (outsideIn Founder)

How to translate a legal contract into English Contracts are designed to intimidate artists. This session will equip you to cut through the key legal phrases and signpost areas in contracts where negotiation can be key to better rights and more money.

Speaker David Preston (Independent Lawyer)

AVA Festival Emerging Talent Programme launch AVA are bringing back their highly anticipated emerging talent programmes, to unearth the next DJ, Producer & Visual Artist, offering a platform for the selected three at the festival in June and beyond, via a record deal, a radio show and more.

Named by the Irish Times, as 'Ireland's most innovative Electronic Music & Arts Festival', AVA have been running the programmes for 5 years now, growing it into one of the most important emerging talent programmes.

The team will be running a 1-hour workshop to give you the full insight and answer any questions you may have, before opening the submissions.

Speaker Emmett Costello (AVA Conference)

The Final Days Of EMI - Selling the Pig. Book reading and Q and A Published on 7th February by Omnibus Press, The Final Days Of EMI tells the inside story of why one of the most iconic British music companies found itself in the middle of a disastrous takeover deal and how its end bore witness to its rivals gleefully fighting over the spoils.

Speaker Eamonn Forde (Author The Final Days of EMI and journalist for Music Ally, Q, The Guardian, The Big Issue, IQ, The BBC, The Times, The Music Network and more)

Moderator Phil Nelson (Manager Duke Special)

1:30pm-2:30pm

How to crack Wales Who are the key players, tastemakers, influencers and agents in Wales? What blogs, festivals, radio stations, labels, showcases should emerging artists pitch to? This essential briefing will explain the landscape and entrance points.

Speakers Andy Jones (Focus Wales), Jo Southerd (Producer BBC Radio Wales), Gruff Owen (Director Libertino Records) and Liz Hunt (Wales Goes Pop and The Moon Venue, Cardiff)

Moderator Eamonn Carey

Folk and traditional music in 2019 - tracks, trends and the mainstream Folk music continues to beat a pathway towards the mainstream - from national awards to festivals to bands whose repertoire is no longer seen as being part of a fringe genre. What does this mean for the sector? What are the opportunities? Is crossing over selling out or is it opening new audiences to this genre?

Speakers Jarlath Henderson (award-winning folk musician), Tim Chipping (River Lea Records/FRoots Magazine), Brian Ó hEadhra (musician and Gaelic Arts and Culture Adviser with Bòrd na Gàidhlig), Nicola Kearey (From Here Records/Stick in the Wheel band/English Folk Field Recordings project)

Building your perfect team in rock and metal Great band? Tick. Management? Nope. Amazing agent? Can’t find one. Credible PR? Not a chance. How do you build a team in rock and metal? What order do you do it in? How do you pitch to the industry? This panel reveals all.

Speakers Simon Glacken (PR Anathema/Paradise Lost), Megan Burns (Tone Mgmt), Tony Boden (agent CKY/Rolo Tomassi) and Serena Cherry (Svalbard)

Get in the van! Careers in the live sector From tour management to guitar tech. From front of house engineer to roadie. This panel of globally-recognised Irish professionals will lay out their careers to date and show how to make a start in developing a career in same.

Speakers Leif Bunderchuck (Guitar tech Ash and formally same to Leonard Cohen), Lee McMahon (F.O.H. engineer Pale Waves), Lee Mitchell (former TM Foy Vance) and more

Indie PR vs D.I.Y. PR Pay to (get) played? It’s one of the hardest decisions a band or songwriter can make - send their own music direct to radio, press and blogs or employ a PR to do same. What’s the right pathway? This panel discusses self-PR versus engaging with indie PR companies from perspective of artist, PR, and press.

Speakers John Glennon (Jawdropper PR), Shauna Tohill (Rews-artist), Lyndon Stephens (Champion Sound Mgmt), Jeff Robinson (Irish PR to The 1975 and more) and Brian Coney (The Thin Air)

CMU Present - Music Industry Speed Briefing Streaming is now the single biggest revenue stream for the recorded music business worldwide and has enabled the record industry to return to growth. But how does the streaming business work? This speed briefing provides a concise overview of the streaming business today, talking you through key services and how royalties are calculated, and how you can connect with the digital platforms.  

Speaker Chris Cooke (CMU)

AbLEton Live workshop Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.

2:45pm-3:45pm

How to crack Scotland Who are the key players, tastemakers, influencers and agents in Scotland? What blogs, festivals, radio stations, labels, showcases should emerging artists pitch to. This essential briefing will explain the landscape and entrance points.

Speakers Vic Galloway (BBC Introducing), Caroline Campbell (Belladrum Festival/Ironworks Venue), Joe McAlinden (ex Teenage Fanclub/Superstar) and Alex Smith (Xpo North Conference)

IMRO present - How to write a radio hit Can a songwriter, co-writer or band sit down and write a stone-cold classic radio hit? In 2019 what do stations and playlists want from singles? How do you craft the perfect topline, the ear worm lyric and the undeniable production of a hit song? Listen from people whose track-record in this landscape is platinum-plated.

Speakers Ali Tennant (co-writer and vocal producer for Jessie J and David Guetta), Charlie Arme (manager for Ella Eyre, publishing catalogue includes Kygo’s ‘Stole The Show’ -1.5 billion streams on Spotify), Cormac Neeson (The Answer), Josh Wilkinson (Co-write for One Direction, 5 Seconds of Summer, The Wanted and McBusted)

Facebook advertising - crack the algorithm - maximise the return Motive Unknown are market leaders in the UK when it comes to maximising facebook advertising and revenue streams. This session will lift the lid on the platform and explain how to crack its offer.

Speaker Rob Nancollas (Motive Unknown)

Music supervisors, music composers and the fight for music in film and television For new bands, composers and songwriters what is the best pathway to place music in films, television and advertising? Composing music? Or having your band music placed by a supervisor? This unmissable session will lay out both pathways for discussion.

Speakers Joe Spicer (Channel 4 Music Supervisor), Oisin Lunny (award-winning composer), Simon Pursehouse (Sentric Music), Amine Ramer (LA-based music supervisor) and Mark Gordon (Score Draw Music)

CMU Present - Mapping the music eco-system in Northern Ireland Many reports have been written looking at the infrastructure of a Music City. Never however has a region’s music infrastructure been fully mapped and joined together to see how the music scene works, and where gaps and needs are in terms of skills, jobs and investment. This session will discuss the work undertaken to map N Ireland (in association with Help Musicians NI).

Speakers Chris Cooke (CMU) and Phil Nelson (manager Duke Special and music consultant)


Ditto Music present Playlisting in streaming - the complete guide Joe Mason and Mike Murphy from Ditto Music will be leading a discussion on how to distribute your music across the online stores (Spotify, iTunes, Apple Music, etc). Working as Artist and Label Service managers Joe and Mike work with a range of artists promoting their music across the digital platforms. In this discussion they will cover all areas of digital distribution from the best ways to use the platforms as artists (Spotify For Artists), how best to promote yourself as artists on the digital platforms, and pitching for editorial support on the stores such as playlists. 

Speakers Joe Mason and Mike Murphy (Artist and Label Service Managers Ditto Music)

AbLEton Live workshop Calling all music makers - Ableton will be hosting a series of demo sessions in collaboration with music production training provider CreateSound.ie. These sessions will give you a close up look at some of the latest features, instruments and tools as well as practical production/workflow tips and tricks from experienced producers and performers. Also there’ll be gear laid out and facilitators on hand for you to get your hands dirty and get feedback on any individual requirements.

4pm-5pm
Closing Keynote

The Boat that Rocked - Public Service Broadcasting and the White Star Liner EP

First performed as a part of BBC 6 Music’s Titanic slipway concert, this Q and A will unpack the full story of Public Service Broadcasting’s extraordinary suite of music on The Titanic - the White Star Liner EP. With archive, clips and movies the band’s J Willgoose will unpack how they approached the commission, what the music was meant to say, and the processes involved in creating and then performing the repertoire based around the globally iconic ship’s fateful voyage.

Speaker J Willgoose Esq (Public Service Broadcasting), Roisin Dwyer (Commissioning Editor Hot Press magazine)